Paid Advertising (PPC) Services

Pay per click marketing is a paid search strategy used to increase brand recognition, market product offerings, and get quick traction with particular audience segments.

Pay-per-click advertising (PPC) relies on advertisers making payments only when users click on the PPC adverts. When pay per click is mentioned or heard, most people immediately think of Google PPC. Pay-per-click advertising, however, extends beyond the Google Display Network and SERPs. The pay per click business model is also used by social networking websites including Facebook, Pinterest, LinkedIn, YouTube, etc.

Why Choose Us ?

Pay-per-click marketing can be challenging. But it's not necessary to be. Your campaigns will fit with company objectives and produce genuine, significant, and quantifiable outcomes if you step back from the day-to-day and approaching paid media marketing from the perspective of your customers.

Comprehensive PPC Audit

Our PPC advertising agency makes sure that all elements of your PPC campaign are in line with your objectives and follow all relevant rules.

Multi-Location PPC

To maximize your ad spend and send personalized PPC advertising to your target demographics, our PPC management company creates a multi-location PPC structure.

Dedicate PPC Specialists

Once you become a client of our pay-per-click company, we assign you a single point of contact who will oversee your PPC campaign and respond to your inquiries.

Hawk Astute's Paid Advertising (PPC) Process

Be Ready For Your Digital Success

Discovery & Initial Research

Our pay per click advertising team conducts discovery to better understand your company, your industry, your target market, and your rivals. During this initial stage, our team will specify deliverables and coordinate with you on the objectives and deadlines of the campaign.

Strategic Planning

We continuously create and improve strategic plans to ensure that nothing slips between the cracks and hold ourselves accountable. We never let anything run on auto-pilot, therefore testing is a frequent part of our strategy.

Audience Layering

To truly personalize pay per click, we alter bids, budgets, and even ad copy by utilizing the data at our hands. We go beyond only keywords to enhance the return on investment of your advertising money through audience generation and management.


We will share why, when things are going smoothly. When performance suffers, we don't sugarcoat the news and offer suggestions for how to turn the situation around. On scheduled conversations each week or at a frequency of your choosing, your dedicated account manager will go over findings with you while bringing in other team members and analysts as necessary.

Types of

Paid Advertising (PPC) Services

To increase traffic and online sales, interact with your ideal customers across search engines. To make sure your goods and services are seen by your target market segments, Hawk Astute’s PPC experts conduct in-depth PPC audits.   Learn More

Social media websites are used to research products by about 54% of online consumers. Spend money on pay-per-click marketing services to raise brand awareness, cut marketing expenses, and keep prospects in mind.  Learn More

Using a more focused YouTube video marketing strategy, we create memorable YouTube ads and interact with potential customers. We produce YouTube ads that tell your distinctive tales and connect with your target audience.  Learn More

Key Features Of Our

Paid Advertising (PPC) Services

Frequently Asked Questions

What is PPC?

PPC, or pay-per-click, is an abbreviation. It’s a digital marketing strategy that buys website traffic for you. Each time one of your ads is clicked on by a user, you, the advertiser, pays a tiny fee. PPC advertising on search engines is the most used type. PPC ad models are now available on many additional sites, including social media Facebook, twitter, etc. Your business can be advertised online, on websites, and on social media channels. PPC advertisements may include text, pictures, or video.

Will my target market click on my online PPC Ads?

Nearly half of all page clicks go to advertisements that show in search results because they are tailored to a particular audience. In contrast to an organic visitor, users who click on paid advertisements are typically prepared to make a purchase and are thus more likely to do so. PPC advertisements target specific web consumers who are looking for businesses like yours. Your financial situation may be significantly impacted by this.

How much does a PPC campaign cost?

Running a PPC ad campaign might be expensive. Your business’s size, type, and industry are only a few cost-related variables. These factors will affect how much your PPC marketing campaign costs. Pricing may also vary depending on the method you’re implementing. However, a small-to-medium business should budget up to $5,000 every month. Your chosen PPC agency’s professional services as well as your ad spend are included in this cost.

How do I budget for my PPC campaign?

Based on your price, your targeting, and the quality of your ads, you must compute your PPC expenditures. Your bid is the sum of money you are prepared to shell out in exchange for a user clicking on your advertisement. You can wind up paying less than your bid amount, but never more, in an ad auction where the highest bidder wins. Targeting criteria cover every facet of your objective, from the audience’s demographics to the phrases you rank for. The costs increase as you go for more competitive markets. For instance, the cost of bidding on a highly competitive keyword increases due to the increased cost-per-click (CPC). Google keeps an eye on the quality of your adverts as well.

Why should I advertise with Pay-Per-Click Ads?

PPC is a flexible form of internet advertising that enables you to set a budget and change it as needed. Most importantly, in contrast to traditional advertising or digital marketing initiatives, you may directly target your desired demographic. The knowledge gained from the data collected from PPC ads is priceless since it helps you understand the behaviour of your users. Your sponsored advertising campaigns appear before all organic results in search results, assisting your search engine optimization (SEO) efforts and helping you to rank above your rivals right away.