The pay-per-click (PPC) marketing model is used by the Google Ads platform for paid advertising. The advertiser is charged per click or impression (CPM) on an ad. Google Ads are a great strategy to draw qualified customers to your business as they are actively searching for the goods or services you offer. You may boost the amount of individuals who contact you, visit your business, and use your website by using Google Ads services.
Why Choose Hawk Astute For
Google Ads Services ?
At Hawk Astute, we have the experience and recognition to bring your business to the top of Google search results, for the keywords that matter to your business. Google Ads is a A powerful resource with hundreds of millions of audience members. That makes it quite lucrative.
We will review previous data to understand what works well and change additional components to act similarly after setting up a Google Ads account. Then, in order to meet our goals, we will make necessary adjustments to the bidding options, keywords, ad content, and destination links. The goal is to maximize lead and revenue generation for every dollar spent.
Our research shows that some keywords produce leads or sales while others do not. We monitor this to ensure that we are focusing on the most efficient keywords and targeted phrases.
A/B testing strategies compare a number of adverts, to determine which ones have the best click-through and conversion rates. We will design landing pages, test several versions of the content, and determine which works the best.
The entire account will be reviewed each month to find any areas that could want improvement and to make sure the campaign is running smoothly. With the use of negative keywords and keyword modifications, results will keep rising. Our ultimate goal is to create an effective campaign with a high ROI (Return On Investment) that enables your company to make wise decisions and consistently boost its profitability.
Our Advertising Process
Plan a Budget
The first step in developing an effective Google Ads strategy plan is creating your budget. It’s not simple, but let’s try $500 a month and see what happens. Depending on your industry and how expensive your target keywords are, $500 may not even be enough to scrape the surface of your advertising possibilities. Each keyword click might cost anywhere from a few cents to several hundred dollars.
Pick your Advertising Medium
Display? Shopping? YouTube? Which Google advertising network is the best fit for your business? Your financial condition has a significant impact on this. If you have a significant budget, inexpensive keywords, and cheap CPCs, we may definitely begin by targeting numerous platforms. If you have a lesser budget, we don’t want to run the risk of using all of it.
The secret is to find keywords with the right volume and competitiveness. If the volume is unusually high, rounds and CPC are probably in the cards. If the volume is moderate, you may afford to purchase more clicks, increasing your chance of receiving profitable results. Great tools that our team use include SEMRush, Ahrefs, and Google’s Keyword Tool. We’re prepared to conduct a tonne of research.
Create Focused Ad Groups
The more advertising groups you can build and concentrate on, the more your advertising budget must be. If you have a smaller budget, you will need to become more focused and honed-in. We only provide a small number of ad groups that combine head phrases with high volume and low volume long-tail keywords, if your budget is constrained.
Create Intent-based Ad Copy & Landing Pages
Your landing page and ad are essential to earning sales when utilizing Google Ads. Your strategy would be incomplete without them. We must represent the purpose of the chosen keyword in our text while providing persuasive arguments for clicking. By adhering to the same keyword aim and call to action, we keep your landing page simple and guarantee message consistency.
Select your Bidding Model
The ideal bidding strategy can be hard to choose. Why? On Google, there are about a dozen distinct bidding strategies available. We examine which bidding strategies are most effective for particular advertising goals.
– Conversion goal: Focusing on sales, leads, or signups
– Website visits goal: Focusing on people to land on your site
– Brand building goal: Focusing on brand awareness
What's included in
Google Ads Services ?
Standard Text Ads – Now Called “Expanded Text Ads” (ETAs)
A few years ago, Google transformed these advertisements into what is now known as expanded text advertising (ETAs). ETAs provide you room for up to three headlines and two descriptions, with “extensions” that let you add things like phone numbers and chances to connect to various portions of your website.
Responsive Search Ads (RSAs)
In a sense, RSAs are improved ETAs. They offer extra options for headlines (14) and descriptions (5) to broaden their audience and enable A/B testing without having to create different advertising. Google will experiment with different permutations of your headlines and descriptions until it discovers the most effective combination to effectively reach potential customers with the most alluring content at the perfect time.
Dynamic Search Ads (DSAs)
Dynamic search advertising offers an automated ad kind that dynamically populates search advertisements with data from your website. These ads feature a wide range of products, are intended to be used with well-developed websites, and have clear content categories. DSAs use the information on your website to target your advertising to customers looking for comparable products or services.
Image advertising is displayed through the Google Display Network, and since Google collaborates with websites to sell ad space, these advertisements might show up on websites that members of your target audience frequently visit. For efforts to increase brand identification, picture advertising—often referred to as display ads—can be interactive or static visuals. Text advertising, on the other hand, are more suited for clients who are further along the marketing funnel.
To give users a more interesting experience, you may target clients on Google Partner sites and platforms, such as YouTube, using a range of video ad kinds. Video advertising is a successful ad medium with a high return on investment for companies with the financial resources to invest in video assets.
Product Shopping Ads
Advertisements for product shopping display available goods along with their title, price, and merchant link. All of this information is retrieved from your account by Google Merchant Center using the product feed you provide. On Google Shopping, Images, and search partner websites, your product shopping ad campaign will show up at the top of the search engine results page (SERP).
Showcase Shopping Ads
In comparison to product shopping ads, showcase shopping advertising allows you to advertise a greater selection of things because they are grouped together. Despite being less frequent than product shopping ads, these commercials nevertheless provide visitors the option to browse products before clicking. Due to the fact that they are shown to users who conduct more general queries, they also reach a larger audience.
Call-only advertising that appears on mobile devices can be used to promote phone calls. These can be set to run continuously or just during business hours. When a user hits the advertisement, it calls you right away from the SERP. These commercials will still have headlines and descriptions and will resemble regular text advertising. While text advertising directs readers to a landing page, these advertisements operate autonomously and encourage consumers to get in touch with your business directly.
The Benefits of Advertising
With Google Ads
1. Targeting Capabilities
3. Campaign Control
5. Creating Brand Awareness
2. Ability to Capitalize Audience Intent
4. Budget Controls
6. Better ROI
Frequently Asked Questions
In essence, you choose a few keywords and set your bids accordingly to the cost of each click. You choose keywords, which are certain words or phrases that come up frequently when people search for your good or service. When someone searches for your keywords, your ads will appear above natural search results on search engine results pages. Each time a person clicks on your advertisement, you are charged the price you bid for that phrase (typically $1 to $3, but it can be considerably higher in extremely competitive markets).
With more than 3.5 billion daily users and more than 1.2 trillion search queries handled yearly, Google is without a doubt the most well-known and regularly used search network in the world. Every second, 40,000 additional searches are done on Google, and each one is linked to a person who might be specifically looking for the products or services you provide.
Most advertisements are reviewed within one business day. Depending on how complex the advertisement is, the length of some evaluations may vary. If your advertisement has been under review for longer than two complete working days, kindly contact us. Google has the right to give priority to ad assessments or re-reviews or temporarily impose restrictions on ad serving in order to preserve the overall stability of system operations.